Lure Rods

It sounds almost absurdly simple, doesn’t it? One foot of carbon fibre. Thirty centimetres. The difference between a 7ft and an 8ft pike lure rod is, on paper, barely enough to matter. And yet, in practice, that single foot influences everything — how far your lure travels, how accurately it lands, how much control you … Read more

There’s a moment every pike angler knows. You’ve worked a heavy swimbait through a reeded bay on a grey November morning, the kind of damp, windswept morning that makes the rest of the world wonder why you’re not still in bed. Then — bang. Something enormous accelerates out of the gloom and swallows your lure … Read more